Archives by date

July 2008

One in Five Marketers Bought Ads in Return for News Coverage

July 31, 2008

Nearly 19% of senior marketers say their organizations have bought advertising in return for a news story, despite growing criticism of such “pay-for-play” practices, according to a survey from PRWeek and Manning Selvage & Lee (MS&L), conducted by Millward Brown.  Read More »

Short Web Video Dominates; Full Online Episodes Drive Users to Network TV

July 31, 2008

The top 5 categories of videos watched online are all short-form – comedy, music videos, videos shot and uploaded by consumers, news stories and movie previews – according to a Frank N. Magid Associates survey conducted for Metacafe.  Read More »

Younger Voters & Obama Supporters Lead US Online Political Charge

July 31, 2008

Nearly half of all Americans (46%) have used the internet, email, or cell-phone text messaging to get news about the presidential campaign, share their views, or mobilize others, according to a new survey by the Pew Internet & American Life Project.  Read More »

US Retail E-Commerce Growth Softens in May, June

July 31, 2008

Total US online retail sales (excluding travel) reached approximately $31 billion in Q2, and though year-over-year e-commerce growth rebounded slightly in April (up 15%) after a soft March, growth slowed somewhat in May (up 12%) and June (up 11%), according to comScore, writes RetailerDaily.  Read More »

Top 10 Broadcast Media Websites – June 2008

July 31, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Sports Websites – June 2008

July 31, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Newspaper Website Audience Up 12% in Q2

July 30, 2008

Newspaper websites attracted an average of nearly 66.4 million unique visitors per month (40.2% of all internet users) in the second quarter, a 12.2% increase over the year-earlier period, according to a Nielsen Online custom analysis for the Newspaper Association of America.  Read More »

Hispanics to Buy More Electronics than Others, More Influenced by TV & Internet

July 30, 2008

US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications. Some 28% say they will purchase a large-screen or HD TV set in the next 12 months, compared with 23% of all US respondents.  Read More »

Economic Growth vs. Environment: Push Come to Shove, Growth Wins

July 30, 2008

As economic conditions worsen, people asked to choose between protecting the environment or economic growth and development strongly favor economic growth, according to a June Harris Poll conducted online among 2,454 adults aged 18+.  Read More »

Top UK Web Rankings Issued for June

July 30, 2008

AOL’s acquisition of Bebo has propelled it to sixth place in the UK among online properties, which are still led by Google and Microsoft sites, according to comScore’s June rankings of the largest and fastest-growing internet properties and site categories in the UK:  Read More »