Archives by date

August 2008

Carat Revises Global Ad Spend Growth Forecasts

August 29, 2008

Carat revised downward its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9% growth in 2008 (vs. 6.0% it estimated in March) and a growth of 4.8% in 2009 (vs. a 4.9% estimate in March).  Read More »

Consumers Using More Coupons

August 29, 2008

Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek (via Retailer Daily).  Read More »

US Mobile Web Surfing about to Surpass UK Levels

August 29, 2008

Mobile web usage is gaining traction in the United States and is poised to soon surpass usage in the United Kingdom, where consumers have accessed the internet from phones for years, according to data released by Bango.  Read More »

Personal Income and Consumer Spending Down in July

August 29, 2008

Personal income decreased 0.7% in July, after increasing 0.1% in June, according to the “preliminary” estimates released by the Bureau of Economic Analysis (BEA) of the US Department of Commerce, writes Retailer Daily.  Read More »

Share of Ad Spending by Medium – May 2008

August 29, 2008

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.  Read More »

Top 10 Sports Websites – July 2008

August 29, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Widely Held Attitudes about Various Generations Studied

August 28, 2008

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive.  Read More »

Online Retailers to Up E-Commerce Tech Spend, but Not as Much as Last Year

August 28, 2008

Though 72% of internet retailers plan to purchase e-commerce applications or services this year, they’ll be spending less than they expected to spend last year, according to Internet Retailer’s latest survey on e-commerce technology spending intentions (via Retailer Daily).  Read More »

India Search Market: 1B Searches on Google Sites

August 28, 2008

Google Sites commanded the strong majority of searches conducted in India, a rapidly emerging internet market, but the frequency of searches there lags behind the global average, according to a comScore study.  Read More »

Top 10 Brands Advertised on Radio – Week of 08-18-08

August 28, 2008

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