Aug 27, 2008 | Broadcast & Cable, Media & Entertainment, Television, Youth & Gen X
Note: Rankings based on market share of US visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network,...Aug 26, 2008 | Agency Business, Television
Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening – over half (53%) expect ad budgets to be reduced over the next six month, for example – according to a survey from the Association of National...Aug 26, 2008 | Broadcast & Cable, Paid Search, Television
The Nielsen Company last week released an overview of the presidential campaign so far this summer, providing a look at the candidates’ online presence and buzz, their advertising campaigns, as well as TV viewership for party national conventions. Among the key...Aug 26, 2008 | Uncategorized
More than half of B2B marketers surveyed intend to increase their international marketing budgets but are confronting attendant challenges, such as having to deal with different languages, an exclusive survey by BtoB found. Among marketers anticipating increases this...Aug 26, 2008 | Retail & E-Commerce
The Conference Board Consumer Confidence Index, which had improved moderately in July, made further gains in August and now stands at 56.9 (1985=100), up from 51.9 in July, The Conference Board announced (via Retailer Daily). The Present Situation Index decreased to...