B2B International Marketing Budgets Growing

More than half of B2B marketers surveyed intend to increase their international marketing budgets but are confronting attendant challenges, such as having to deal with different languages, an exclusive survey by BtoB found. Among marketers anticipating increases this...

Consumer Confidence Improves in August

The Conference Board Consumer Confidence Index, which had improved moderately in July, made further gains in August and now stands at 56.9 (1985=100), up from 51.9 in July, The Conference Board announced (via Retailer Daily). The Present Situation Index decreased to...

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