Sep 30, 2008 | Retail & E-Commerce
Nearly three fourths (72%) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a? study from...Sep 30, 2008 | CPG & FMCG, Promotions, Coupons & Co-op, Retail & E-Commerce
Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the “Product Sampling Study” by Arbitron and Edison Media Research, reports...Sep 30, 2008 | Uncategorized
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans. Already, much has been said of the Obama campaign’s...Sep 30, 2008 | Analytics, Automated & MarTech, CPG & FMCG, Promotions, Coupons & Co-op, Retail & E-Commerce
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a new study released by Ipsos Reid examining online coupons, writes Retailer Daily. Over half...