Archives by date

September 2008

Online Shopping Shows Resilience, 35% of E-tailers Expect Growth

September 30, 2008

Nearly three fourths (72%) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a  study from Shop.org conducted by Forrester Research.  Read More »

Product Sampling Boosts Awareness, Sales, Purchase Propensity – ASAP

September 30, 2008

Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the “Product Sampling Study” by Arbitron and Edison Media Research, reports MediaBuyerPlanner.  Read More »

Mobile May Be Better at Reaching Democrats than Republicans

September 30, 2008

As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans.  Read More »

Canadians Interested in Online Coupons for Life’s Necessities

September 30, 2008

Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a new study released by Ipsos Reid examining online coupons, writes Retailer Daily.  Read More »

Top 10 Online Automotive Destinations – August 2008

September 30, 2008

 Read More »

Top 10 Politics Websites – August 2008

September 30, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Family Websites – August 2008

September 30, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Super-Rich Read and Go Online More, Watch TV and Listen to Radio Less

September 29, 2008

Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008 Affluent Survey from Ipsos Mendelsohn.  Read More »

Most US Workers Online at Work, 50% Check Work Email on Weekends

September 29, 2008

Fully 72% of employed adults in the US use the internet and email at least sometimes while they are at work, and 50% of those email users say they check their email on weekends, according to a report from the Pew Research Center’s Internet & American Life project.  Read More »

Gamers Want Their Next Vehicle to Be Green

September 29, 2008

Gamers make up a large auto-owning demographic – most 1UP Network online and Electronic Gaming Monthly gamers surveyed own, on average, two automobiles – and many are looking to go green with their next car, according to the 2008 1UP Network Automotive Study.  Read More »