Oct 31, 2008 | Uncategorized
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored...Oct 31, 2008 | Broadcast & Cable, Magazines, Newspapers, Radio, Television
Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet , conducted by Opinion Research Corporation. Survey respondents assigned...Oct 31, 2008 | Promotions, Coupons & Co-op, Retail & E-Commerce
US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year’s $816.69, according to the National Retail Federation’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports...Oct 31, 2008 | Broadcast & Cable, Magazines, Media & Entertainment, PR, Radio, Television
Nearly two-thirds (65%) of “web influencers” at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon...Oct 31, 2008 | Retail & E-Commerce, Travel & Hospitality
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...