Archives by date

October 2008

Blogs Influence Consumer Purchases More than Social Networks

October 31, 2008

The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.  Read More »

TV, Daily Newspapers Most Trusted Info Sources

October 31, 2008

Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet , conducted by Opinion Research Corporation.  Read More »

Shoppers To Spend 1.9% More This Holiday, Compare Prices on Internet

October 31, 2008

US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year’s $816.69, according to the National Retail Federation’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports Retailer Daily.  Read More »

Majority of Online Media Uses Video to Cover News

October 31, 2008

Nearly two-thirds (65%) of “web influencers” at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon Productions.  Read More »

Top 10 Travel Destination & Accommodation Websites – September 2008

October 31, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Entertainment Online Advertisers by Image-Based Impressions – September 2008

October 31, 2008

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Top 10 Sports Websites – September 2008

October 31, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Consumer Segments Likely to Spend Differently in Tough Economy

October 30, 2008

Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ – but not along conventional demographic lines, according to Acxiom Corporation’s first Retail Consumer Dynamics Study (RCD), reports Retailer Daily.  Read More »

Digital Out-of-Home Ad Spend Triples

October 30, 2008

The US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ  Read More »

Democrats More Politically Active than Republicans

October 30, 2008

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press.  Read More »