Oct 28, 2008 | Brand Metrics, Financial Services
The majority of senior marketers (55%) lack a quantitative understanding of their organizations’ brand value and may be missing out on opportunities to leverage their brand to drive business growth, according to a survey from the Association of National...Oct 28, 2008 | Analytics, Automated & MarTech, Boomers & Older, Email, Retail & E-Commerce, Women, Youth & Gen X
Despite growing popularity of social networks such as MySpace and Facebook, young adults (age 18-34) are more likely to be influenced by email and direct-mail marketing than by ads or marketing messages on social networks, according to a study (pdf) from Ball State...Oct 28, 2008 | Retail & E-Commerce
US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date – indicative of the difficult economic environment affecting formerly more resilient web buyers, according to a Forrester...Oct 28, 2008 | Analytics, Automated & MarTech, Email, Media & Entertainment, Retail & E-Commerce, Technology, Television, Videogames
Despite? rapidly increasing use of and demand for more sophisticated, feature-filled mobile devices in the US, the higher-end capabilities they afford – such as email, internet access, video and games – remain vastly underused by consumers, according to a...Oct 28, 2008 | Retail & E-Commerce
Note: To be considered, e-commerce sites must have had a minimum of 500K unique visitors during the month. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique...