Archives by date

November 2008

Black Friday vs. Cyber Monday Shopping Differs by Generation

November 28, 2008

Cyber Monday seems to be gaining steam as a favorite holiday shopping day, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a Maritz Poll, Retailer Daily reports.  Read More »

Online TV, Video & Phone Show Biggest Yearly Growth

November 28, 2008

Email, news gathering and paying bills continue to be the most widely used online activities among US adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research & Intelligence (MRI).  Read More »

Majority of US Mobile Users Carry Phone ‘At All Times’

November 28, 2008

Nearly 60% of mobile-phone users say carry their cell phone with them “at all times” – including inside their home – and a growing number say their device plays an important role in many day-to-day aspects of their lives, according to a study by Knowledge Networks.  Read More »

Office Gossip Rampant and Harmful in Marketing Orgs

November 28, 2008

An overwhelming majority (84%) of US advertising and marketing executives say it’s common for their employees to engage in office gossip, and nearly two-thirds (63%) say it has a negative effect on the workplace, according to a national survey by The Creative Group.  Read More »

Top 10 Entertainment Online Advertisers by Image-Based Impressions – October 2008

November 28, 2008

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Top 10 Map Websites – October 2008

November 28, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Online Reviews Second Only to Word-of-Mouth in Purchase Influence

November 26, 2008

Online reviews and comments written by users – often overlooked by marketers in favor of things they can control – are disproportionately influential to consumer buying decisions and are second only to personal word-of-mouth for purchasing influence for Americans, according to research from Rubicon Consulting.  Read More »

More than Half of CMOs Remain Uninterested in Social Networks

November 26, 2008

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they’re not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon.  Read More »

Banks Increase Direct Mail 42% to Retain, Reassure Anxious Customers

November 26, 2008

Despite the US financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2, according to estimates from Mintel Comperemedia.  Read More »

US Auto Brands Rate Higher than Japanese Counterparts

November 26, 2008

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360.  Read More »