Nov 28, 2008 | Travel & Hospitality
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...Nov 26, 2008 | Analytics, Automated & MarTech, Retail & E-Commerce, Social Media, Youth & Gen X
Online reviews and comments written by users – often overlooked by marketers in favor of things they can control – are disproportionately influential to consumer buying decisions and are second only to personal word-of-mouth for purchasing influence for...Nov 26, 2008 | Analytics, Automated & MarTech, Data-driven, Email, Personalization, Retail & E-Commerce, Social Media, Technology, Youth & Gen X
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they’re not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their...Nov 26, 2008 | Analytics, Automated & MarTech, Data-driven, Financial Services, Personalization, Promotions, Coupons & Co-op
Despite the US financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2, according to estimates from Mintel Comperemedia....Nov 26, 2008 | Analytics, Automated & MarTech, Asia-Pacific, Automotive
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360. The research, which...