Nov 24, 2008 | African-American, Analytics, Automated & MarTech, Email, Hispanic, Media & Entertainment, Retail & E-Commerce, Technology, Telecom, Uncategorized, Youth & Gen X
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough...Nov 24, 2008 | Financial Services, Retail & E-Commerce
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and – though they will grow slowly – are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast...Nov 24, 2008 | Analytics, Automated & MarTech, Media & Entertainment, Telecom, Television
US usage of TV, the internet and mobile – the “three screens” – continues to increase across the board, and in each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went...Nov 24, 2008 | Retail & E-Commerce
Online retail spending in October 2008 grew only 1% over October 2007, according to comScore’s monthly retail e-commerce sales estimates – marking the lowest monthly growth rate since comScore began tracking e-commerce in 2001 – reports Retailer...Nov 24, 2008 | CPG & FMCG, Retail & E-Commerce
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic...