Archives by date

January 2009

PC, Mobile Games Surge as Frugal Seek Freebies

January 30, 2009

The Online Gaming site category in the US has grown 27% during the past year to 86 million visitors in December 2008, while the total time spent playing PC-based online games has jumped 42%, according to an analysis of Americans’ usage of online game sites by comScore, Inc.  Read More »

Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot

January 30, 2009

More than two-thirds (70%) of global ad agency CEOs say that their clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%, according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI).  Read More »

Consumer Confidence Index Hits Historic Lows

January 30, 2009

The Conference Board Consumer Confidence Index, which had decreased in December, inched further downward in January and remains at a historic low of 37.7 (1985=100), down from (an upwardly revised) 38.6 in December, writes RetailerDaily.  Read More »

Study Explores the Grocery Shopper’s State of Mind

January 30, 2009

To cope with the current economic state, consumers say, they eat out less/eat in more, turn down the thermostat, are “more efficient with…shopping trips,” and buy less name brand products/buy in bulk, according to the first American Grocery Shopper Study from BrandSpark International’s Best New Product Awards (BNPA), writes Retailer  Read More »

Top 10 Print Media Websites – December 2008

January 30, 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Automotive Online Advertisers by Image-Based Impressions – December 2008

January 30, 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Share of Online Searches by Engine, December 2008

January 30, 2009

Also see… Hitwise’s December search data: ”Google Steady with 72% of US Searches in December“ comScore’s December search-related article: “Core US Searches Rise 3% to 12.7 Billion“ The comScore version of search-share chart: “Online Search Share, November & December 2008“ Nielsen Note: Effective with October 2007 reporting, Nielsen Online has made several enhancements to its  Read More »

Online Newspaper Visits Increase 27%

January 29, 2009

The top 10 newspapers in the US collectively saw a 16% year-over-year increase in unique visitors to their websites in 2008, as well as a 27% increase in the total number of overall visits, according to data from Nielsen Online.  Read More »

SocNet Use Quadruples among US Adults; 35% Have Profiles

January 29, 2009

The share of adult internet users who have a profile on a social networking site has more than quadrupled in the past four years – from 8% in 2005 to 35% in 2008 – according to the Pew Internet & American Life Project’s December 2008 tracking survey.  Read More »

Top 10 Web Brands, US Usage Stats for December

January 29, 2009

Google, Yahoo and MSN sites had the highest numbers of unique visitors in December 2008, while AOL Media Network, Yahoo and MSN Windows Live had the most time per person spent at a site, according to monthly data released by Nielsen Online, which also revealed that the average internet user  Read More »