Archives by date

February 2009

Gadgets Take Public Radio Listening Online

February 27, 2009

Public radio continues to have an extremely loyal following that is willing to financially support its programming and avidly recommend its stations, but technologies such as online streaming, cell phones and iPods are changing the way listeners consume entertainment and information, according to a study conducted by Jacobs Media.  Read More »

Digital Growth to Offset Local Ad Market Declines

February 27, 2009

US local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR), according to a topline forecast released by BIA’s Kelsey Group, which also predicts declining profit margins for most media.   Read More »

Job-Seeking Seniors Fuel 20% Increase in Career-Site Visitors

February 27, 2009

The number of unique US visitors to career-development websites increased 20% year-over-year, rising from 41.5 in January 2008 to 49.7 million in January 2009, and was fueled by a surge in visitors ages 65+ who are apparently still in the job market, according to data from Nielsen Online.  Read More »

PR Depts Chop Agency Fees, Salaries before Internal Staff

February 27, 2009

The recession’s impact on the PR/communication functions of US organizations has been modest to date and has resulted in lower budgets, salary freezes and cuts in agency fees, but only limited internal staff reductions, according to a study conducted by the USC Annenberg Strategic Communication and Public Relations Center (SCPRC).  Read More »

Top 10 Online Trading Destinations – January 2009

February 27, 2009

^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.  Read More »

Top 10 Entertainment Online Advertisers by Image-Based Impressions – January 2009

February 27, 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Top 10 Site Genres by Image-Based Impressions – January 2009

February 27, 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Online Search Queries Get Wordier

February 26, 2009

The number of words in the average US search query is on the rise, with longer search queries – averaging five or more words in length – increasing 10% overall in January 2009 vs. January 2008, according to data from Hitwise.  Read More »

Light PC Internet Users 30% More Likely to Access Mobile Web

February 26, 2009

Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind, cross-media research from comScore.  Read More »

Media Use Study: Canadians Moving Quickly to Net

February 26, 2009

The internet is now the third most popular media type among Canadians, falling just behind TV and radio in terms of total weekly time spent by adults, according to a report from the Interactive Advertising Bureau of Canada (IAB).  Read More »