Feb 27, 2009 | Media & Entertainment
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic...Feb 27, 2009 | Email, Financial Services, Media & Entertainment, Paid Search, Retail & E-Commerce
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic...Feb 26, 2009 | Analytics, Automated & MarTech, Paid Search, Search Engine Optimization
The number of words in the average US search query is on the rise, with longer search queries – averaging five or more words in length – increasing 10% overall in January 2009 vs. January 2008, according to data from Hitwise. The most notable change was in...Feb 26, 2009 | Analytics, Automated & MarTech, Media & Entertainment, Men, Retail & E-Commerce, Telecom
Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind, cross-media...Feb 26, 2009 | Analytics, Automated & MarTech, Magazines, Media & Entertainment, Newspapers, Radio, Television, Youth & Gen X
The internet is now the third most popular media type among Canadians, falling just behind TV and radio in terms of total weekly time spent by adults, according to a report from the Interactive Advertising Bureau of Canada (IAB). The Canadian Media Usage Trends Study...