Archives by date

March 2009

Internet Ad Revenues Reach Record-High $23 Billion in ’08

March 31, 2009

Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).  Read More »

Mobile Internet Poised for Dramatic Growth

March 31, 2009

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years – with a significant ramp-up in the next 12 months, according to a  Read More »

Magazines Reap Most Ad Value Per Minute

March 31, 2009

Magazines have 5.5 times more ad influence relative to the time spent with them, a multiple that is higher than for any other major media, according to an analysis of consumer time spent with media conducted by the Magazine Publishers of America (MPA), writes Media Buyer Planner.  Read More »

High Costs Force Americans to Skimp on Needed Medical Care

March 31, 2009

Nearly one-third (28%) of US adults say they had a specific medical problem in the past year but did not see a doctor because the cost was too high, and one-fifth (22%) who did visit a doctor did not fill a prescription because of the expense, according to a recent  Read More »

Top 10 US Online Video Properties – February 2009

March 31, 2009

Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video.  Read More »

Online Search Share, January 2009 & February 2009

March 31, 2009

Also see the Nielsen Online version of search-share chart: “Share of Online Searches by Engine, January 2009.” Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the  Read More »

Newspapers Not Harnessing Readers’ Social Power

March 30, 2009

Newspapers are not doing enough to harness the online social power of their readers and -  as a result – are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc.  Read More »

TV Dominates Americans’ 8.7 Hours of Daily Video Time

March 30, 2009

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US.  Read More »

Investments Rise in Rich Media, SocNets, Mobile

March 30, 2009

Web commerce businesses this year plan to invest in the delivery of new rich media and merchandising features, as well as social networking, mobile, and personalization applications to enhance online customer experience and drive conversions, according to the third annual Adobe Scene7 survey from Adobe Systems, Inc.  Read More »

Consumer Spending on the Upswing

March 30, 2009

US consumers continued the increased spending pattern that began in January 2009 into February 2009, spending slightly more in February than they the previous month,  even as personal income and disposable personal income levels took small dips, according to a report from the US Bureau of Economic Analysis (via Retailer  Read More »