Mar 26, 2009 | Analytics, Automated & MarTech, Data-driven, Media & Entertainment, Personalization, Technology, Television
Some 80% of network TV video downloaders favor watching ads in exchange for free video (up from 67% in 2006), while 69% of network video streamers either watch the pre-roll ads before the video or listen to those ads while doing something else on the computer,...Mar 26, 2009 | Automotive
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic...Mar 26, 2009 | Automotive, B2B, Financial Services, Pharma & Healthcare, Retail & E-Commerce, Telecom
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic...Mar 25, 2009 | Analytics, Automated & MarTech
Though New York, Los Angeles and Chicago remain America’s most populous metropolitan areas by far, Raleigh-Cary, N.C. and Austin-Round Rock, Tex., grew the fastest between 2007 and 2008, according to July 1, 2008, population estimates from the US Census Bureau....Mar 25, 2009 | Analytics, Automated & MarTech, Media & Entertainment, Television
US internet users viewed 13.1 billion online videos during February 2009, representing a 12% decline over January, according to data from comScore’s Video Metrix service. The dip was primarily because February has three fewer days. As in past months, YouTube.com...