Archives by date

April 2009

Six in 10 Twitter Users Jump Ship Each Month

April 30, 2009

Though recent studies show that Twitter has been growing exponentially, more than 60% of US Twitter users fail to return the following month, reports the Business Insider (via MarketingVOX).  Read More »

Radio-Listening US Car Buyers Want iPod Connectors

April 30, 2009

US rock-radio listeners who are in the market for a new vehicle may be more likely to buy a particular model if it has an iPod or mp3 connector installed in it, according to recent research from Jacobs Media.  Read More »

Local Search Grows 58%; Outpaces Overall Online Search

April 30, 2009

A surge in the annual growth of local search far outpaced growth of overall Web search, according to a study from the Yellow Pages Association (YPA), conducted by comScore, Inc.  Read More »

Top 10 Cable TV Show Websites – Week Ended 04-25-09

April 30, 2009

Comedy Central’s South Park was the #1 ranked TV show website among the cable networks (adults only).  Food Network’s Paula’s Home Cooking was ranked #2 followed by Comedy Central’s The Daily Show ranked #3. Moves among the top 25 websites included Discovery Channel’s Time Warp ranked #11 from #368, MSNBC’s  Read More »

Top 10 Network & Cable TV Show Websites – Week Ended 04-25-09

April 30, 2009

FOX’s American Idol was the #1 ranked TV show website among broadcast and cable networks.  Nickelodeon’s Spongebob was the #2 most visited site followed by ABC’s Dancing with the Stars ranking at #3. Moves among the top 25 websites included FOX’s O’Reilly Factor ranked #12 from #22 and NBC’s Chuck  Read More »

Top 10 Network TV Show Websites – Week Ended 04-25-09

April 30, 2009

ABC was #1 among the Broadcast network rankings. FOX is #2. FOX’s American Idol is the #1 ranked TV show website among the broadcast networks.  ABC’s Dancing with the Stars was the #2 most visited site followed by  FOX’s America’s Most Wanted ranking at #3. Moves among the top 25  Read More »

Magna Forecast: Video Ads to Climb 32% in 2009

April 29, 2009

A forecast from Magna puts video ad spending on a strong growth trajectory this year, in part because of the increased availability of premium content and a continuing jump in broadband penetration.  Read More »

One-Third of Smartphone Users Respond to Mobile Ads

April 29, 2009

A research study on smartphone usage patterns from Universal McCann found that more than one-third of high-use smartphone users respond to mobile advertisements, reports Mediaweek (via MarketingVOX).  Read More »

Hulu Cracks Top 3 Online Video Sites for First Time

April 29, 2009

US internet users viewed 14.5 billion online videos during March 2009, representing an increase of 11% vs. February, according to March 2009 data from comScore’s Video Metrix service, which also reports that, for the first time, Hulu has broken into the top three rankings in terms of videos viewed.  Read More »

Still-Low Consumer Confidence Improves Significantly

April 29, 2009

The Conference Board’s Consumer Confidence Index significantly increased from 26.9 in March 2009 to 39.2 in April 2009, in large part because of more optimism for business conditions. The Index hit an all-time low in February 2009 and slightly improved in March, reports Retailer Daily.  Read More »