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Twitter to Move into Business MainstreamMay 29, 2009

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company’s use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs. The survey... READ MORE

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted their emphasis to more short-term strategies – such as pricing deals – in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National... READ MORE

Print Yellow Pages Ads Drive Traffic to Web, Phone

More than four in ten (44%) leads generated by an average print Yellow Pages ad come from consumers visiting an advertiser’s website after seeing the ad, while 56% of leads generated from a Yellow Pages ad come from call traffic, according to (pdf) a... READ MORE

Behind the Curve: Week Ended May 29, 2009

Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Topmost Search Positions Not Always Most Profitable Top 10 Social Media... READ MORE

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