Archives by date

May 2009

Twitter to Move into Business Mainstream

May 29, 2009

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company’s use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.  Read More »

Pricing, WOM, PR Efforts Get Recession Boost

May 29, 2009

Two-thirds of marketers have shifted their emphasis to more short-term strategies – such as pricing deals – in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and ‘mktg.’  Read More »

Print Yellow Pages Ads Drive Traffic to Web, Phone

May 29, 2009

More than four in ten (44%) leads generated by an average print Yellow Pages ad come from consumers visiting an advertiser’s website after seeing the ad, while 56% of leads generated from a Yellow Pages ad come from call traffic, according to (pdf) a study of web activity spurred by  Read More »

Behind the Curve: Week Ended May 29, 2009

May 29, 2009

Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:  Read More »

Top 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions – April 2009

May 29, 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Top 10 Financial Services Online Advertisers by Image-Based Impressions – April 2009

May 29, 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Image-Based Online Ad Impressions by Industry – April 2009

May 29, 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units  Read More »

Unique Baby Names May Cause Narcissism Epidemic

May 28, 2009

American parents are giving their children increasingly unique and unusual names, while the most common names are no longer as popular or widespread as they once were, according to a study of baby-name trends out of San Diego State University.  Read More »

US Mobile Internet Access Up 36%; Still Dwarfed by China

May 28, 2009

Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) who connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a recent report from Netpop.  Read More »

Employees Doubly Motivated by Open Communication

May 28, 2009

Employees are two times as likely to go the extra mile for their company and almost four times as likely to recommend it to others if they are satisfied with the ways in which it communicates difficult decisions, according to a recent Ouch Point survey from Opinion Research Corporation (ORC).  Read More »