May 29, 2009 | Analytics, Automated & MarTech, Local & Directories / Small Biz, Social Media, Technology
More than eight in 10 Twitter users, most of whom represent small businesses, expect their company’s use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs. The survey revealed that...May 29, 2009 | Agency Business, Analytics, Automated & MarTech, Brand Metrics, Financial Services, Media & Entertainment, PR, Promotions, Coupons & Co-op, Television
Two-thirds of marketers have shifted their emphasis to more short-term strategies – such as pricing deals – in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and...May 29, 2009 | Analytics, Automated & MarTech, Local & Directories / Small Biz, Retail & E-Commerce, Telecom
More than four in ten (44%) leads generated by an average print Yellow Pages ad come from consumers visiting an advertiser’s website after seeing the ad, while 56% of leads generated from a Yellow Pages ad come from call traffic, according to (pdf) a study of...May 29, 2009 | Uncategorized
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Topmost Search Positions Not Always Most Profitable Top 10 Social Media Stories You...May 29, 2009 | CPG & FMCG, Retail & E-Commerce
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic...