May 22, 2009 | Agency Business, Analytics, Automated & MarTech, Asia-Pacific, Brand Metrics, CPG & FMCG, Europe & Middle East, Media & Entertainment, Retail & E-Commerce
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: MySpace to Drag SocNet Ad Spend Down 3% Best North American Towns for College Students...May 22, 2009 | Pharma & Healthcare
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...May 21, 2009 | Analytics, Automated & MarTech, Media & Entertainment
A new study argues that social media has reached its tipping point, with 83% of the online population now using it in some form – and more than half doing so on a regular basis, reports MarketingVOX. Despite its popularity, socnet platforms – including...May 21, 2009 | Analytics, Automated & MarTech, Email, Telecom, Youth & Gen X
Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive text messages while behind the wheel, finds a study from Vlingo....