Jun 26, 2009 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Media & Entertainment, Retail & E-Commerce
Online consumers who are exposed to display advertising are 50% more engaged with advertisers’ brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc. The OPA’s...Jun 26, 2009 | Analytics, Automated & MarTech, Brand Metrics, Financial Services, Pharma & Healthcare
The YMCA of the USA, the Salvation Army and United Way of America are the nation’s top-three most valuable nonprofit brands, but other well-known charities might be leaving money on the table because they are not taking full advantage of their significant brand...Jun 26, 2009 | Analytics, Automated & MarTech, Paid Search, Search Engine Optimization
Americans conducted 14.3 billion searches at the five core search engines in May 2009, with nearly two-thirds (65%) of searches performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites, according to comScore qSearch data. Though the total number of searches was...