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Eye-Tracking Study: SocNets Change Search RulesJuly 31, 2009

Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb. The study used... READ MORE

Insurance Marketers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study... READ MORE

Behind the Curve: Week Ended July 31, 2009

Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up, but still may be worth a peek: Google, Facebook & Twitter CEOs in Top-10 Digital Media List... READ MORE

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