Archives by date

July 2009

Eye-Tracking Study: SocNets Change Search Rules

July 31, 2009

Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb.  Read More »

Insurance Marketers Ignore Gen X, Gen Y

July 31, 2009

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in  Read More »

Pre-School Moms Less Likely to Cut Back-to-School Spending

July 31, 2009

Moms of kids with younger children are significantly less likely than moms with older children to reduce their back-to-school spending this year, but most moms in both groups will still be using coupons and seeking deals, according to a survey of US moms by The Parenting Group.  Read More »

Behind the Curve: Week Ended July 31, 2009

July 31, 2009

Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up, but still may be worth a peek:  Read More »

Top 10 Online Retail Categories by Order Size – June 2009

July 31, 2009

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Top 10 Online Retailers by Conversion Rate – June 2009

July 31, 2009

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Nielsen: Marketing ‘Gravy Train’ to Derail by 2020

July 30, 2009

A graying population, slowing birth rate and increasing ethnic diversity will change the face and buying patterns of consumers in the US and will require that marketers of the future reach a shrinking pie of older and multi-cultural demographics in more effective ways, according to an analysis from The Nielsen  Read More »

Facebook Brands with Fans: Starbucks Tops Coke

July 30, 2009

With more 3.6 million fans, Starbucks recently blew past Coca-Cola to become the the most popular brand on Facebook, gaining nearly 200,000 fans in just one week by using popular promotions, according to statistics from Inside Facebook.  Read More »

One-Third of Email Marketers Don’t Test Campaigns

July 30, 2009

Though 73% of email marketers say they are planning to increase email’s priority in their future marketing plans, 37% say they are still not testing their email campaigns, according to a report from eROI.  Read More »

Canada’s Online Ad Revenue Grows 29% to $1.6B

July 30, 2009

Canadian online ad revenue exceeded 2008 expectations of $1.5 billion by  growing 29% and surpassing the $1.6 billion mark according to a report and analysis from the Interactive Advertising Bureau (IAB) of Canada.  Read More »