Jul 31, 2009 | Analytics, Automated & MarTech, Media & Entertainment, Paid Search, Search Engine Optimization, Social Media
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb. The study used eye-tracking...Jul 31, 2009 | Financial Services, Pharma & Healthcare, Youth & Gen X
Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that...Jul 31, 2009 | CPG & FMCG, Financial Services, Retail & E-Commerce, Women, Youth & Gen X
Moms of kids with younger children are significantly less likely than moms with older children to reduce their back-to-school spending this year, but most moms in both groups will still be using coupons and seeking deals, according to a survey of US moms by The...Jul 31, 2009 | Agency Business, Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Financial Services, Paid Search, PR, Retail & E-Commerce, Social Media, Television, Trade Shows & Events, Travel & Hospitality, Women
Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up, but still may be worth a peek: Google, Facebook & Twitter CEOs in Top-10 Digital Media List BrandIndex: Big...