Jul 30, 2009 | African-American, Analytics, Automated & MarTech, Boomers & Older, CPG & FMCG, Financial Services, Hispanic, Retail & E-Commerce, Women
A graying population, slowing birth rate and increasing ethnic diversity will change the face and buying patterns of consumers in the US and will require that marketers of the future reach a shrinking pie of older and multi-cultural demographics in more effective...Jul 30, 2009 | Analytics, Automated & MarTech, Automotive, Brand Metrics, CPG & FMCG, Creative & Formats, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media
With more 3.6 million fans, Starbucks recently blew past Coca-Cola to become the the most popular brand on Facebook, gaining nearly 200,000 fans in just one week by using popular promotions, according to statistics from Inside Facebook. Starbucks achieved this feat by...Jul 30, 2009 | Analytics, Automated & MarTech, Email, Personalization, Retail & E-Commerce
Though 73% of email marketers say they are planning to increase email’s priority in their future marketing plans, 37% say they are still not testing their email campaigns, according to a report from eROI. The report, “Use of Testing in Email...Jul 30, 2009 | Agency Business, Analytics, Automated & MarTech, Financial Services, Paid Search, Radio
Canadian online ad revenue exceeded 2008 expectations of $1.5 billion by? growing 29% and surpassing the $1.6 billion mark according to a report and analysis from the Interactive Advertising Bureau (IAB) of Canada. Publisher revenue resulting from online advertising...