Jul 28, 2009 | Analytics, Automated & MarTech, Media & Entertainment, Television
Members of the Baby-Boom generation are increasingly shifting away from traditional TV in favor of online services and entertainment, and now spend more free time online than they do watching TV, according to a study by ChangeWave Research. The May benchmark survey of...Jul 28, 2009 | Analytics, Automated & MarTech, Financial Services
Ad pricing levels for online publishers have increased 35% since the beginning of 2009 and may be on the path to recovery after a record-low year in 2008, according to a preliminary analysis by PubMatic. The analysis also revealed that pricing for ad inventory sold...Jul 28, 2009 | Analytics, Automated & MarTech, Household Income, Media & Entertainment, Personalization, Promotions, Coupons & Co-op, Retail & E-Commerce, Travel & Hospitality, Women, Youth & Gen X
Travel industry loyalty rewards programs have seen a 31.2% decline in active participation since 2007 because of a decrease in business and leisure travel and corporate mandates to cut discretionary budgets, according to a COLLOQUY report on? consumer attitudes and...