Archives by date

August 2009

Gmailers More Engaged than Yahoo, AOL, Hotmail Users

August 31, 2009

Subscribers to Google’s popular Gmail service exhibit higher click and open rates and lower bounce rates than subscribers to Yahoo mail, Hotmail and AOL email, and thus appear to be more engaged with the email messages they receive, according to a  study by Mail Chimp.   Read More »

Q2 Newspaper Ad Sales Plunge; Online Falls 16%

August 31, 2009

For the second quarter of 2009, total newspaper ad sales fell 29% to $6.8 billion, down from $9.6 billion last year, according to Q2 figures released by the Newspaper Association of America.   Read More »

Top 10 Brands Advertised on Radio – Week of 08-10-09

August 31, 2009

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Top 10 Video, Multimedia Websites – July 2009

August 31, 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Milk-Carton Ads Spur ‘Significant’ Sales Increases

August 31, 2009

More than 96% of US households drink milk, and as a result, many advertisements on milk cartons have been responsible for a “significant increase in sales” for marketers, according to a study commissioned by BoxTop Media.  Read More »

Clunkers Program Fuels August Auto Sales

August 31, 2009

New-vehicle retail sales in August are forecasted to cross the one-million-unit mark for the first time in the past 12 months, boosted by the government-funded Car Allowance Rebate System (CARS) program (better known as “Cash for Clunkers”), according to J.D. Power and Associates.  Read More »

TV Viewers Hit ‘Net for Summer Break; YouTube Keeps Lead

August 28, 2009

With network TV on summer hiatus, US TV viewers are seeking out video content, especially professionally produced material, over the internet. More than 158 million viewers consumed an average of 135 videos over the course of July, according to data from comScore Video Metrix (via MarketingVOX).  Read More »

Women’s Makeup, Hair Habits Unchanged by Economy

August 28, 2009

While 40% of women in the US have changed the makeup shades they purchase in an attempt to be more “natural” during the current recession, nine in 10 report no change in their use of cosmetics because of the economy, according to a survey by L’Oreal.  Read More »

Recession Drags Down Foodservice Worldwide

August 28, 2009

Consumers in many countries around the world cut back their visits to foodservice establishments in Q109, though increases at major chains and and hamburger fast-food outlets offset some of the declines, especially in Canada and the US, according to The NPD Group.  Read More »

Only 5% of Major Firms Have Sustainability Execs

August 28, 2009

Among companies in the Russell 1000 Index, only 125 have an executive-level committee with responsibility for corporate social responsibility or environmental, health and safety oversight, according to “The Road Not Yet Taken” report (pdf), writes Environmental Leader.  Read More »