Sep 29, 2009 | Analytics, Automated & MarTech, Personalization, Trade Shows & Events
Though the research industry has long raised doubts about the credibility of non-probability-based surveys conducted online, a new study from Stanford University researchers and others provides even more evidence that today’s increasingly popular opt-in internet...Sep 28, 2009 | Analytics, Automated & MarTech, Brand Metrics, Out-of-Home, Retail & E-Commerce, Social Media
Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm...