Oct 27, 2009 | Broadcast & Cable, Free-Standing Inserts & Circulars, Magazines, Newspapers
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.Oct 27, 2009 | Media & Entertainment, Retail & E-Commerce
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...Oct 26, 2009 | Analytics, Automated & MarTech, Financial Services, Telecom, Trade Shows & Events
More than 740 billion text messages were sent in the US during the? first half of 2009, a figure that breaks down to approximately 4.1 billion messages per day, according to findings from a semi-annual industry survey from? CTIA-The Wireless Association. This number...Oct 26, 2009 | Analytics, Automated & MarTech, Brand Metrics, Social Media
Though enterprise investment in online communities and other social media tools remains strong, many companies are still struggling to find ways to effectively leverage such vehicles to meet their business and marketing goals, according to a survey from Deloitte,...Oct 26, 2009 | African-American, Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Financial Services, Food & Restaurants, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Women
Cash-strapped US consumers rate price as top priority in their household/grocery purchasing decisions and are increasingly defecting to private labels, but they are least likely to trade Kraft, Coca-Cola, and Tide for store brands, even though 84% of shoppers see...