Dec 29, 2009 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, CSR & Environmental, Non-Profit, Social Media, Women
Consumers who have supported cause marketing efforts are most likely to respond to communications via e-mail, websites and social media networks, and most social media users think non-profits should use online channels to raise money and awareness for causes,...Dec 29, 2009 | Analytics, Automated & MarTech, Media & Entertainment, Mobile Phone, Paid Search, Search Engine Optimization, Telecom
With an embedded base of 4% of all US mobile phone subscribers, Apple’s iPhone was the most popular mobile handset in use from January to October 2009, according to the annual “top 10” list released by The Nielsen Company. Devices in the RIM...Dec 29, 2009 | Analytics, Automated & MarTech, B2B, Email, Financial Services, Retail & E-Commerce, Telecom, Travel & Hospitality
The day of the week and time of day an email is delivered are as important in email campaigns as the message and the group of users chosen to receive the message, but timing is rarely given the same level of attention, according to new research (pdf) from Pivotal...Dec 29, 2009 | Media & Entertainment
NOTE: ‘Saturation’ is percentage of total movie pages viewed in the specified time period. ‘Change’ is rank change from the previous time period; if there were no page views to a specific movie in the previous period it is marked as not ranked...Dec 28, 2009 | Automotive, Financial Services, Newspapers, Retail & E-Commerce, Staffing, Trade Shows & Events
A report this month from the US Bureau of Labor Statistics (BLS) predicts that department stores, newspaper publishing and the postal service are among the top 10 industries in the US headed for extinction, while management, scientific and technical consulting,...