Archives by date

January 2010

Top December ’09 Coupons: Kohl’s, Gap

January 29, 2010

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons in December 2009, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.  Read More »

America Loves Clint Eastwood

January 29, 2010

More than half a century after beginning his acting career, tough guy icon Clint Eastwood was America’s favorite movie star in 2009, according to the Harris Poll from Harris Interactive.  Read More »

Retail Email Volume Jumps in 2009

January 29, 2010

During 2009, top online retailers substantially increased the volume of promotional emails they sent subscribers, according to Chad White, research director at Responsys and author of the Retail Email Blog.  Read More »

Behind the Curve: Week Ended Jan. 29, 2010

January 29, 2010

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:  Read More »

Share of Ad Spending by Medium – November 2009

January 29, 2010

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Portals & Directories Lead Q4 Mobile Advertising

January 28, 2010

Portals and directories led all mobile advertising verticals in mobile advertising spend during Q4 2009, according to [pdf] the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.  Read More »

Super Bowl Ads Best Seen Early

January 28, 2010

The upcoming Super Bowl holds the potential to be a “marketing bonanza,” according to recent research on trends and effectiveness of paid Super Bowl advertising from The Nielsen Company.  Read More »

Online-only Retailers Deliver Higher Customer Satisfaction

January 28, 2010

Online-only retailers delivered higher levels of customer satisfaction than their brick-and-mortar counterparts during the 2009 holiday season, according to [pdf] a post-holiday survey conducted by advertising agency Allen & Gerritsen.  Read More »

Groceries, Heathcare Top Consumer Spending Agenda

January 28, 2010

Almost half of U.S. consumers expect to spend the same or more money in the next 30 days as they did the previous 30 days, according to the American Express Spending & Saving Tracker.  Read More »

Top 10 Family Websites – December 2009

January 28, 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »