Jan 28, 2010 | Analytics, Automated & MarTech, Brand Metrics, Financial Services, Media & Entertainment, Mobile Phone, Promotions, Coupons & Co-op, Telecom, Travel & Hospitality
Portals and directories led all mobile advertising verticals in mobile advertising spend during Q4 2009, according to [pdf] the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media. This marks the first time since Millennial...Jan 28, 2010 | Analytics, Automated & MarTech, Brand Metrics, Media & Entertainment, Sponsorships, Sports, Television
The upcoming Super Bowl holds the potential to be a “marketing bonanza,” according to recent research on trends and effectiveness of paid Super Bowl advertising from The Nielsen Company. Perhaps most significantly, a slight majority of respondents, 51%,...Jan 28, 2010 | Analytics, Automated & MarTech, Retail & E-Commerce
Online-only retailers delivered higher levels of customer satisfaction than their brick-and-mortar counterparts during the 2009 holiday season, according to [pdf] a post-holiday survey conducted by advertising agency Allen & Gerritsen. Online Retailers Lead in...Jan 28, 2010 | Analytics, Automated & MarTech, Financial Services, Household Income, Retail & E-Commerce, Youth & Gen X
Almost half of U.S. consumers expect to spend the same or more money in the next 30 days as they did the previous 30 days, according to the American Express Spending & Saving Tracker. When asked where their money will go, the 49% of the general U.S. population who...Jan 28, 2010 | Pharma & Healthcare
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...