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Web Users Concentrate on Taxes, TravelFebruary 28, 2010

Internet users focused on taxes and travel in January 2010, according to data from Compete. Tax Site Traffic Grows Exponentially As consumers began receiving their W2s and other tax forms in the mail in January 2010, they began performing online tax research... READ MORE

Ad Spending Falls in ’09

Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company. Auto Spending Tanks Spending on automotive-related ads dropped by more than one-fifth during 2009. Although... READ MORE

Top Jan. ’10 Coupons: Kohl’s, GapFebruary 26, 2010

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently... READ MORE

Women Favor Olympics

Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company. Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership... READ MORE

Top 10 Print Media Websites – January 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million... READ MORE

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