Asia Shines in Tough Global Ad Market

Asia Pacific stood out in a global advertising market that declined 1.6% from 2008 to 2009, according to Nielsen’s Global AdView Pulse. Asia Pacific Dramatically Outperforms North America, Europe The overall outcome of 2009 advertising is the result of totally...

Time-starved Consumers Seek ‘Brand Butlers’

The convergence of consumers with limited time and the ease of providing mobile online services is creating a new class of service-oriented “brand butlers,” according to consumer insights firm trendwatching.com. trendwatching.com defines brand butlers as...

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