Mar 29, 2010 | Analytics, Automated & MarTech, Financial Services, Pharma & Healthcare
Almost three-quarters of US adults are worried about increasing health insurance/care costs and primarily blame insurance and drug companies, according to a recent Harris Interactive/HealthDay survey. Health Cost Worries are High When asked how worried, if at all,...Mar 29, 2010 | Analytics, Automated & MarTech, Brand Metrics, Email, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending March 26, 2010. This represents a 9% increase in average promotional email volume from 2.5 emails the week ending February 26, 2010, according to Chad White,...Mar 29, 2010 | Email, Financial Services, Paid Search, Retail & E-Commerce
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic...Mar 29, 2010 | Email, Financial Services, Paid Search, Retail & E-Commerce
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic...Mar 26, 2010 | Analytics, Automated & MarTech, Hispanic, Men, Mobile Phone, Technology, Telecom, Women
Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company. Smartphones Set for Rapid Growth Although only 21% of American wireless subscribers were using a...