Archives by date

April 2010

Americans Watch 31.2B Online Videos in March ’10

April 30, 2010

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.  Read More »

Inbound Marketing Costs Less

April 30, 2010

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.  Read More »

eBay, AOL Benefit from Increased US Web Usage

April 30, 2010

eBay and AOL benefited the most from an uptick in Americans’ internet habits during March 2010, according to data from The Nielsen Company.  Read More »

Behind the Curve: Week Ended April 30, 2010

April 30, 2010

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:  Read More »

Top 10 Entertainment Online Advertisers by Image-Based Impressions – March 2010

April 30, 2010

Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email,  Read More »

Top 10 Site Genres by Image-Based Impressions – March 2010

April 30, 2010

Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email,  Read More »

4 Reasons to Fire Your Digital Ad Agency

April 29, 2010

Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.  Read More »

Remote Mobile Payment Market Poised for Growth

April 29, 2010

Remote mobile payment for both physical and digital goods should substantially grow in popularity during the next several years, according to [pdf] a new whitepaper from Juniper Research.  Read More »

HD Mobile Voice Surge Expected in ’14

April 29, 2010

The use of high definition (HD) mobile handsets, virtually nonexistent in 2010, should begin ramping up 2013 and surge in 2014, according to data from ABI Research.  Read More »

Mother’s Day Spending Should Increase

April 29, 2010

Consumer spending for the upcoming Mother’s Day holiday (May 9, 2010) should improve slightly from 2009, according to two recent studies.  Read More »