Apr 23, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
The Twitter and Facebook online social networks are neck-in-neck competition to be the most used social media marketing tools by marketers, according to a new survey from SocialMediaExaminer.com. Almost 9 in 10 Marketers Use Twitter, Facebook Responses to the...Apr 23, 2010 | Analytics, Automated & MarTech, Brand Metrics, Food & Restaurants, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media
An online coupon for $10 off a $50 purchase at department store retailer JCPenney and a printable coupon for a free entr?e with the purchase of an entr?e and two beverages at casual dining chain IHOP were the most popular coupons in March 2010, according to [pdf]...Apr 23, 2010 | Agency Business, Analytics, Automated & MarTech, Creative & Formats, Data-driven, Financial Services, Staffing
Marketing and advertising companies that use a pre-determined list of criteria when awarding bonuses, instead of just a general assessment of ad-hoc factors, tend to post higher profits, according to [pdf] a new study by Palazzo Advisory & Acquisition. That any ad...Apr 23, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Mobile Phone, Newspapers, Paid Search, Personalization, Pharma & Healthcare, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social Media, Technology, Telecom, Videogames
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Twitter Accounts with a Profile Picture Have 10 Times More Followers Than Those...Apr 22, 2010 | Analytics, Automated & MarTech, B2B, Brand Metrics, Creative & Formats, Data-driven, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to a new survey from SocialMediaExaminer.com. Nine in 10 Marketers Use Social Media Findings of the “2010 Social Media...