Archives by date

May 2010

B2B Marketers Have Little Social Media Engagement

May 28, 2010

Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.  Read More »

Smartphone Owners Lead Daily Mobile Web Access

May 28, 2010

Smartphone owners, men, and consumers younger than 40 are most likely to access the internet via mobile phone at least once a day, according to a survey by ABI Research.  Read More »

Summer Travel Plans on the Rise

May 28, 2010

An increasing number of consumers plan to engage in leisure travel this Memorial Day weekend and summer, according to a new survey from Deloitte.  Read More »

‘Behind the Curve:’ Week Ended May 28, 2010

May 28, 2010

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:  Read More »

Top 10 Sports Websites – April 2010

May 28, 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Sponsored Conversation Marketing to Reach $56.8M

May 27, 2010

Sponsored Conversations, a niche player in the Word-of-Mouth category of alternative marketing is expected to reach $56.8 Million this year, according to new PQ Media statistics.  Read More »

Season Finales Slip from Last Year

May 27, 2010

Some series are seeing season finales that have pulled lower ratings than that of their finales of the previous year – and even, in some cases, lower than the previous week’s airing. Finales are typically the best-rated shows of the year, writes MediaPost.  Read More »

Out-of-Home Spending Fails to Slide in Q1

May 27, 2010

Out-of-home spending remained essentially flat in Q1 2010, according to Kantar Media and the Outdoor Advertising Association of America.  Read More »

Top 10 House and Garden Websites – April 2010

May 27, 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Brands Advertised on Radio – Week of 05-26-10

May 27, 2010

 Read More »