May 28, 2010 | Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social” indicate that while some B2B...May 28, 2010 | Analytics, Automated & MarTech, Data-driven, Email, Media & Entertainment, Men, Mobile Phone, Retail & E-Commerce, Technology, Telecom, Women, Youth & Gen X
Smartphone owners, men, and consumers younger than 40 are most likely to access the internet via mobile phone at least once a day, according to a survey by ABI Research. Half of Smartphone Owners Access Web Daily Overall, ABI Research data indicates that about 25% of...May 28, 2010 | Analytics, Automated & MarTech, Automotive, Data-driven, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Technology, Travel & Hospitality
An increasing number of consumers plan to engage in leisure travel this Memorial Day weekend and summer, according to a new survey from Deloitte. Consumers Remember Memorial Day Travel Option Almost one-third of respondents to the Deloitte survey (31%) said they will...May 28, 2010 | Analytics, Automated & MarTech, Asia-Pacific, Brand Metrics, Data-driven, Financial Services, Household Income, Media & Entertainment, Men, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: We Just Can’t Quit You, Facebook (or can we?) Nearly 9 out of 10 Internet...May 28, 2010 | Broadcast & Cable, Media & Entertainment
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...