Jul 28, 2010 | African-American, Analytics, Automated & MarTech, Broadcast & Cable, Data-driven, Media & Entertainment, Newspapers, Radio
Mainstream US news coverage of African Americans from February 2009 – February 2010 tended to focus more on specific episodes and individuals than on examining how broader issues and trends affected the lives of blacks generally, according to a year-long study...Jul 27, 2010 | Analytics, Automated & MarTech, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Media & Entertainment, Retail & E-Commerce, Youth & Gen X
When it comes to alcohol, most consumers are staying loyal to their preferred brands during the recession, according to [pdf] a recent study from The Nielsen Company. Most Don’t Change Brand When asked how their alcohol purchases have changed since before the...Jul 27, 2010 | Analytics, Automated & MarTech, Brand Metrics, CSR & Environmental, Data-driven, Media & Entertainment, Retail & E-Commerce, Social Media, Technology
Oil company British Petroleum (BP) was mentioned far more frequently, and negatively, in blog and other social media posts following its April 20, 2010 oil rig explosion and leak than before, according to Sysomos. BP Starts Year on Right Foot Between January 1 and...Jul 27, 2010 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Food & Restaurants, Free-Standing Inserts & Circulars, Media & Entertainment, Newspapers, Promotions, Coupons & Co-op, Retail & E-Commerce
Free-standing insert (FSI) coupon activity increased 10.1% based on coupons dropped during the first six months of 2010 compared to the same time period a year ago, according to Kantar Media. This increase is the greatest observed by Kantar during the first six months...Jul 27, 2010 | Analytics, Automated & MarTech, Data-driven, Financial Services, PR, Real Estate
Among the 6% of homeowners insurance customers who experience a home claim each year, a positive claims experience may drive long-term loyalty, according to [pdf] a new study from J.D. Power & Associates. Findings from the “2010 Home Claims Satisfaction...