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Mobile Advertisers Leverage Social MediaNovember 30, 2010

About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report. Social Media Drives Brand Engagement, Lead Gen Social media, as a post-click campaign... READ MORE

Wealthier Use Internet Differently

Higher income Americans show different usage patterns for the internet than those in lower income brackets, according to new data from the Pew Internet & American Life Project. Wealthier Engage in Various Online Activities More On a given day, Americans... READ MORE, Gmail Show Impressive Annual Growth

Among the five most-used email providers, and Gmail grew at substantially higher rates than their competitors in the past year, according to data from CompetePRO. Grows 65% Although in terms of monthly unique visitors ranked a... READ MORE

More Than Half of Americans Plan Holiday Toy Purchase

Fifty-three percent of Americans say they are planning to purchase toys as holiday gifts this year, according to a new Harris Poll. 2 in 5 Will Not Buy Toys In addition to the slightly more than half of Americans intending to buy toys during the 2010 holiday... READ MORE

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