Nov 18, 2010 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Technology
Proper access to and analysis of customer data is critical to marketing success, according to a new report from Aberdeen Group. Top Performers More Likely to Have Data Access Results of “Predictive Analytics – Driving Sales with Customer Insights”...Nov 18, 2010 | Analytics, Automated & MarTech, Data-driven, Digital, Europe & Middle East, Local & Directories / Small Biz, Media & Entertainment, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Telecom
Mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads, or about 44% of the total EU5 mobile subscriber base, according to comScore MobiLens data. 57M Mobile Subscribers Recall Web/App Ad As...Nov 18, 2010 | Analytics, Automated & MarTech, Data-driven, Government & Politics, Local & Directories / Small Biz, Regulatory
Two-thirds of Americans say there is more crime in the US today than there was a year ago, according to results of a new Gallup Poll. Americans Tend to See Crime Increasing In 2010, 66% of Americans view crime as increasing, and 17% say it is decreasing. Gallup...Nov 18, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Financial Services, Retail & E-Commerce
The manner in which customers are treated by the dealership is more important to overall new vehicle buyer satisfaction than the actual transaction price, according to the J.D. Power and Associates 2010 US Sales Satisfaction Index (SSI) Study. More Than Half of New...