Dec 30, 2010 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Sports, especially of the extreme variety, were prominently featured in four of the 10 most-shared online videos tracked by Unruly Media during December 2010. These included the top two videos: “Gymkhana Three, Part 2” from DC Shoes and “Way Back...Dec 30, 2010 | Analytics, Automated & MarTech, Data-driven, Financial Services, Retail & E-Commerce, Youth & Gen X
For the first 56 days of the 2010 holiday season (Nov. 1 – Dec. 26), $30.81 billion has been spent online, marking a 13% increase from $27.37 billion the corresponding days last year, according to comScore. The most recent week (ending Dec. 26) generated $2.45...Dec 30, 2010 | Analytics, Automated & MarTech, Asia-Pacific, Brand Metrics, Data-driven, Government & Politics, Local & Directories / Small Biz, Media & Entertainment, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Staffing, Technology, Youth & Gen X
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this holiday-shortened week (we will be taking off tomorrow and Monday, Jan. 3), but still may be worth a peek: How Tweens,...Dec 29, 2010 | Radio, Retail & E-Commerce
Source: MediaGuideDec 29, 2010 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Broadcast & Cable, Data-driven, Household Income, Media & Entertainment, Promotions, Coupons & Co-op, Technology, Television, TV Advertising, Youth & Gen X
TV viewers do more time-shifting once they have become more accustomed to using a DVR, according to a new study from The Nielsen Company. Data from “DVR State of the Media Report” indicates that in households which had acquired a DVR only within the past...