Jan 20, 2011 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Email, Media & Entertainment, Men, Mobile Phone, Retail & E-Commerce, Technology, Telecom, Women, Youth & Gen X
In November 2010, the number of visitors to web-based email sites declined 6% compared to the previous year, while email engagement declined at an even greater rate, according to new comScore MobiLens data. However, during the same time period, the number of users...Jan 20, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Media & Entertainment, Retail & E-Commerce, Social Media, Uncategorized
Internet users are more active participants in their groups than other adults, and are more likely to feel pride and a sense of accomplishment, according to a new survey from the Pew Internet & American Life Project. The survey asked group members whether they had...Jan 20, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, LGBTQ, Uncategorized, Women
Three-quarters (74%) of all Americans believe the economy will improve or remain the same this year, however four in 10 lesbian, gay, bisexual and/or transgender (LGBT) (35%) expect the 2011 economy to improve, while that optimistic attitude is held by only 29% of...Jan 19, 2011 | Analytics, Automated & MarTech, Boomers & Older, Creative & Formats, Data-driven, Media & Entertainment, Privacy & Security, Retail & E-Commerce, Social Media, Staffing, Technology, Youth & Gen X
While a majority of US adults are using social media (65%), and a similar number say they have received a positive benefit from its use, adoption is not consistent across the board, according to results of a new Harris Poll. Rather, younger Americans claim positive...Jan 19, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Financial Services, Media & Entertainment, Paid Search, Retail & E-Commerce, Search Engine Optimization, Uncategorized
Google increased its share of search engine advertising spend from Q3 2010 to Q4 2010 by 3%, rising from 80.2% to 82.6%, according to a new white paper from performance marketing firm SearchIgnite. The Q4 2010 US Search Market Report indicates the Yahoo and Bing...