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Valentine’s Day Boosts Mobile Dating Ad Interaction 80%March 31, 2011

Consumer interaction with the mobile dating advertising vertical jumped 80% during the 2011 Valentine’s Day weekend (Feb. 11-14), according to the February 2010 SMART Lite report from Millennial Media. Other advertising verticals receiving a... READ MORE

Mobile Video Users Rise 40% YOY in Q4

About 24.7 million US mobile subscribers age 13 and up watched video on a mobile phone in Q4 2010, according to new data from The Nielsen Company. That represents roughly 40% year-over-year growth from about 17.6 million in Q4 2009 and about 8% growth from... READ MORE

Adults Engage with TV Online

Among online US adults, about two in five (43%) say they have gone online or utilized social media to comment, post, watch or read something about a television show or program, according to a recent24/7 Wall St./Harris Poll on Social Media and Television.... READ MORE

QSR, Corporate Entertainment Spend Up

Spending by all US consumer segments at quick service restaurants (QRSs) during Q4 2010 increased by 6% overall compared to Q4 2009, while spending in the casual dining category decreased by 3%, according to [pdf] American Express Business Insights. The QSR... READ MORE

Android to Increase Global Market Domination by 2015March 30, 2011

The Android smartphone OS, which is expected to become the most popular on the global market this year, will become even more dominant by 2015, according to new data from the International Data Corporation (IDC). Results of the IDC Worldwide Quarterly Mobile... READ MORE

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