Archives by date

March 2011

Valentine’s Day Boosts Mobile Dating Ad Interaction 80%

March 31, 2011

millenial-media-mobile-interaction-valentines-day-mar11.gifConsumer interaction with the mobile dating advertising vertical jumped 80% during the 2011 Valentine's Day weekend (Feb. 11-14), according to the February 2010 SMART Lite report from Millennial Media. Other advertising verticals receiving a significant lift during that holiday weekend include CPG - food (36%), CPG - cosmetics/hygiene (33%) and retail (22%). Read more »

Mobile Video Users Rise 40% YOY in Q4

March 31, 2011

nielsen-mobolie-video-users-q42010-mar11.gifAbout 24.7 million US mobile subscribers age 13 and up watched video on a mobile phone in Q4 2010, according to new data from The Nielsen Company. That represents roughly 40% year-over-year growth from about 17.6 million in Q4 2009 and about 8% growth from 22.9 million in Q3 2010. Read more »

Adults Engage with TV Online

March 31, 2011

harris-technology-social-media-tv-overlap-users-mar11.gifAmong online US adults, about two in five (43%) say they have gone online or utilized social media to comment, post, watch or read something about a television show or program, according to a recent24/7 Wall St./Harris Poll on Social Media and Television. One-third say they have done so after watching a TV show or program (33%) and fewer say they have done so either before watching (18%) or while watching (17%) a TV show or program. Read more »

QSR, Corporate Entertainment Spend Up

March 31, 2011

american-express-us-large-business-spending-by-restaurant-class-mar11.gifSpending by all US consumer segments at quick service restaurants (QRSs) during Q4 2010 increased by 6% overall compared to Q4 2009, while spending in the casual dining category decreased by 3%, according to [pdf] American Express Business Insights. The QSR category saw increased spend by all consumer segments, particularly large businesses, with 6% growth in spend by this particular group. Read more »

Android to Increase Global Market Domination by 2015

March 30, 2011

idc-global-mobile-phone-tracker-mar11.gifThe Android smartphone OS, which is expected to become the most popular on the global market this year, will become even more dominant by 2015, according to new data from the International Data Corporation (IDC). Results of the IDC Worldwide Quarterly Mobile Phone Tracker show that Android will capture 39.5% global market share this year, and grow about another 12% to 45.4% in 2015. Read more »

Moms Love Smartphones

March 30, 2011

babycenter-smartphone-use-among-mothers-mar11.gifAmerican moms are more likely than overall women own a smartphone, according to new data from BabyCenter. The "21st Century Mobile Mom Report" indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. Read more »

March Madness Upsets Ideal for Online Ad Content

March 30, 2011

networked-investment-mar-2011.JPGRather than focus on expensive and limited TV advertising inventory, advertisers should consider focusing on potentially free and limitless online advertising inventory for NCAA men's basketball tournament-related campaigns, according to Networked Insights. In particular, data from "March Madness: A Slam Dunk" indicates associating ads with online content relating to upsets (games where a higher-ranked team unexpectedly loses to a lower-ranked team) can be highly effective at generating impressions. Read more »

Water Top US Environmental Worry

March 30, 2011

gallup-environmental-problems-mar-2011.JPGAmericans worry the most about several water-related risks and issues among nine major environmental issues, according to results of a new Gallup poll. They worry least about global warming and loss of open spaces. Read more »

RTE Cereal Most Popular Web, Mobile Coupon Category

March 29, 2011

coupons-com-top-digital-coupon-categories-2010-mar11.gifReady-to-eat cereal was the most popular US digital coupon category for both traditional and mobile download in 2010, according to data from Coupons.com. The Digital Coupon Trends Report for 2010 indicates that traditional and mobile download actually shared the same top five categories of ready-to-eat cereal, yogurt, refrigerated dough, portable snacks, and vegetables. Read more »

Lincoln, Neb. Most Satisifed US City

March 29, 2011

gallup-metro-satisfaction-mar-2011.JPGLincoln, Neb. residents are close to unanimous in saying they are satisfied with the city or area where they live, according to 2010 Gallup-Healthways Well-Being Index data, with 96.7% responding this way, the highest proportion across 188 US metropolitan areas. Conversely, at the other end of the metro satisfaction list, only about three-fourths of residents in Arizona's Lake Havasu City-Kingman area (74.1%) and in Stockton, Calif., (75%) are satisfied. Read more »