Mar 30, 2011 | Analytics, Automated & MarTech, Data-driven, Digital, Email, Media & Entertainment, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Technology, Telecom, Women
American moms are more likely than overall women own a smartphone, according to new data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. Smartphones Can Be...Mar 30, 2011 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Digital, Media & Entertainment, Men, Paid Search, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social Media, Sponsorships, Sports, Technology
Rather than focus on expensive and limited TV advertising inventory, advertisers should consider focusing on potentially free and limitless online advertising inventory for NCAA men’s basketball tournament-related campaigns, according to Networked Insights. In...Mar 30, 2011 | Analytics, Automated & MarTech, CSR & Environmental, Data-driven, Government & Politics, Out-of-Home, Pharma & Healthcare, Regulatory
Americans worry the most about several water-related risks and issues among nine major environmental issues, according to results of a new Gallup poll. They worry least about global warming and loss of open spaces. 3 in 4 Concerned about Water Issues At least three in...Mar 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Financial Services, Mobile Phone, Newspapers, Paid Search, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Telecom, Uncategorized
Ready-to-eat cereal was the most popular US digital coupon category for both traditional and mobile download in 2010, according to data from Coupons.com. The Digital Coupon Trends Report for 2010 indicates that traditional and mobile download actually shared the same...Mar 29, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Government & Politics, Local & Directories / Small Biz, Staffing, Uncategorized
Lincoln, Neb. residents are close to unanimous in saying they are satisfied with the city or area where they live, according to 2010 Gallup-Healthways Well-Being Index data, with 96.7% responding this way, the highest proportion across 188 US metropolitan areas....