March Madness Upsets Ideal for Online Ad Content

Rather than focus on expensive and limited TV advertising inventory, advertisers should consider focusing on potentially free and limitless online advertising inventory for NCAA men’s basketball tournament-related campaigns, according to Networked Insights. In...

RTE Cereal Most Popular Web, Mobile Coupon Category

Ready-to-eat cereal was the most popular US digital coupon category for both traditional and mobile download in 2010, according to data from Coupons.com. The Digital Coupon Trends Report for 2010 indicates that traditional and mobile download actually shared the same...

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