Mar 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Sponsorships, Sports
Three of the 10 most marketable current Major League Baseball players are members of the New York Yankees, according to Nielsen and E-Poll’s N-Score ranking. The top two players, Derek Jeter and Mariano Rivera, are both Yankees, as is number nine Alex Rodriguez....Mar 29, 2011 | Analytics, Automated & MarTech, Automotive, B2B, Data-driven, Household Income, Retail & E-Commerce, Travel & Hospitality
Overall spending on business class airline tickets increased by 32% in Q4 2010, compared to a 1% decrease in first class tickets and a very slight 1% increase for economy ticket, according to new data from American Express Business Insights. Spending on business class...Mar 28, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Between 2009 and 2010, the number of online ads served on the AdoTube network grew 191%, from a little more than 1 billion to 3.5 billion, according to new data from AdoTube. The number of online campaigns served grew 281%. AdoTube analysis indicates that both...Mar 28, 2011 | African-American, Analytics, Automated & MarTech, Data-driven, Hispanic, Local & Directories / Small Biz, Uncategorized, Youth & Gen X
Hispanics now account for 16.3% of the total US population, according to analysis of 2010 US Census data by the Pew Hispanic Center. The nation’s Latino population, which was 35.3 million in 2000, grew 43% during the decade to reach 50.5 million in 2010. Whites...Mar 28, 2011 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Financial Services, Government & Politics, Household Income, Pharma & Healthcare, Regulatory, Uncategorized, Youth & Gen X
US healthcare costs in 2009 totaled about $2.8 trillion, according to [pdf] a new study from Deloitte. Data from “The Hidden Costs of US Healthcare for Consumers” indicates this figure is $363 billion, or almost 15%, higher than the official National...