Mar 23, 2011 | Analytics, Automated & MarTech, CSR & Environmental, Data-driven, Financial Services, Government & Politics, Regulatory, Uncategorized
Six in ten (61%) Americans describe themselves as knowledgeable about energy issues, including sources of electrical power and energy efficiency, according to results of a new Harris Poll. This is relatively unchanged since 2009 when 59% of Americans described...Mar 22, 2011 | Analytics, Automated & MarTech, Data-driven, Email, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Social Media, Technology, Telecom
Smartphone users are more likely than non-smartphone users to use other digital technologies, according to new findings from ExactTarget. For example, 45% of smartphone users check email constantly throughout the day, as compared to 28% of non-smartphone users. This...Mar 22, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Paid Search, Retail & E-Commerce, Social Media
While Facebook.com trailed Google in unique US monthly audience during February 2011, the average Facebook user spent substantially more time on the site than any users of any other sites, according to new data from The Nielsen Company. Google had a unique audience of...Mar 22, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Media & Entertainment, Pharma & Healthcare, Promotions, Coupons & Co-op, Retail & E-Commerce
Exposure to online display advertising and branded websites provides a positive lift in awareness and favorability toward pharmaceutical brands, according to a new comScore study. Data from “Online Marketing Effectiveness Benchmarks for the Pharmaceutical...Mar 22, 2011 | Analytics, Automated & MarTech, CSR & Environmental, Data-driven, Financial Services, Government & Politics, Pharma & Healthcare, Staffing, Uncategorized
Seven in 10 Americans (71%) say they worry about the economy “a great deal,” more than worry about 13 other issues measured in a March 2011 Gallup poll. In addition, nearly two in three (64%) worry a great deal about federal spending and the budget...