Archives by date

April 2011

Top Viral Videos – April 2011

April 29, 2011

unruly-top-10-viral-videos-apr2011-may11.gifA salute to royalty was infused into the normal mix of cute kids, sports and humor that dominated the list of 10 most-shared online videos compiled by Unruly Media for April 2011. There was also a notable British Commonwealth air to this month's selections, which included video tributes to the Prince William-Kate Middleton wedding and the athletic skills of UK-born soccer star David Beckham, as well as a promotional clip for Air New Zealand. Read more »

Older Americans Eat Healthier

April 29, 2011

harris-us-adults-food-restrictions-apr11.gifThree-quarters of Matures (US consumers age 66 and older) restrict some type of food, a substantially higher rate than the overall 57% of adult US consumers who practice food restriction, according to results of a March 2011 Harris Poll. The next-highest rate of any age group was only 58%, among Baby Boomers (age 47-65). Read more »

Mother’s Day Spending Up 16%

April 29, 2011

bigresearch-mothers-day-spending-may11.gifTotal US spending related to Mother's Day (Sunday, May 8, 2011) should reach $16.3 billion this year, according to an April 2011 survey from the National Retail Federation (NRF) and BIGresearch. This figure is up 16% from $14.1 billion in 2010. Read more »

‘Behind the Curve:’ Week Ending April 29, 2011

April 29, 2011

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:  Read More »

6 in 10 Smartphone Owners Expect Obsolescence

April 28, 2011

retrevo-smartphone-obsoletion-may11.gifAbout six in 10 (62%) US smartphone owners expect their current smartphone will become obsolete before its contract expires, according to an online study conducted by consumer electronics/shopping site Retrevo. Study analysis of smartphones released from March 2010 to March 2011 found that smartphones increased in power and added new features that moved many of last year's phones one phase over from new to mainstream. Read more »

Online Moms Who Share Health News also Share Personal, Food News

April 28, 2011

lucid-moms-health-online-apr-2011.jpgOf online US moms who say they often share health news on the web, 94% often share personal news online, according to data collected in January 2011 by Lucid Marketing. Results of "How US Moms Share and Spread Information" indicate the only other category shared often by more than 80% of moms who often share health news is food, restaurant and recipe ideas (85%). Read more »

8 in 10 Online Video Viewers White

April 28, 2011

nielsen-online-video-viewers-by-ethnicity-may11.gifAlmost eight in 10 (77.9%) US online video viewers are white, according to [pdf] data collected in November 2010 by The Nielsen Company. Hispanics represent the second-largest ethnic market for online video consumption, representing 12.1% of online video viewers. Read more »

US Target Market Expansion Top Mid-market Growth Strategy

April 28, 2011

deloitte-corporate-growth-strategies-apr11.gifThe most popular growth strategy for mid-market (annual revenues $50M - $1B USD) companies in the US this year is domestic target market expansion, according to a survey conducted by Deloitte in February 2011. Results from "Mid-market Perspectives: 2011 Report on America's Economic Engine" indicate 56% of mid-market companies intend to pursue this strategy for growth in 2011. Read more »

Top 10 IT/Internet-based Business/Finance Websites – March 2011

April 28, 2011

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique  Read More »

Online Moms Use Facebook, Email

April 27, 2011

lucid-moms-facebook-apr-2011.JPGFacebook and email are the two dominant forms of online communication used by US moms, according to data collected in January 2011 by Lucid Marketing. Results of "How US Moms Share and Spread Information" indicate slightly more than nine in 10 moms use Facebook (93%) and email (91%) to communicate. Read more »