Apr 21, 2011 | Analytics, Automated & MarTech, B2B, Brand Metrics, Connected Device Comparisons, Data-driven, Digital, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Staffing, Technology, Videogames, Youth & Gen X
As we will not be publishing Friday, April 22, below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: In Online Games, a Path to Young...Apr 21, 2011 | Uncategorized
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more...Apr 20, 2011 | Analytics, Automated & MarTech, Connected Device Comparisons, Data-driven, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Technology, Telecom
The Apple iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all US mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59%, according to April 2011...Apr 20, 2011 | Analytics, Automated & MarTech, Brand Metrics, Broadcast & Cable, Creative & Formats, Data-driven, Financial Services, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Television, TV Advertising, Uncategorized
An episode of the Fox TV comedy-drama “Glee” generates an average of about 82.4 million impressions on social networks such as Facebook and Twitter, according to [pdf] an April 2011 white paper from Networked Insights. This makes “Glee” the top...