Archives by date

June 2011

Texting Top Smartphone Activity

June 30, 2011

exacttarget-frequency-of-smartphone-activity-jul11.gifTexting is the most popular activity among US smartphone users, with 38% texting constantly throughout the day, according to [sign-in page] a June 2011 report from ExactTarget. Data from "Mobile Dependence Day" shows texting is followed in frequency of constant use by phone calls (31%) and email (29%). Read more »

Facebook Ad Spend Grows 281% YOY

June 30, 2011

ignitionone-facebook-advertising-growth-yoy-jun11.gifSpending on and impressions of Facebook ads both grew dramatically between Q2 2010 and Q2 2011, according to [pdf] data from IgnitionOne. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in Q2, while Facebook ad impressions of all clients grew 200%. Read more »

Americans Spend $422 on Summer Soirees, Ask Guests to Help

June 30, 2011

amex-food1.JPGNearly two-thirds (64%) of US adults plan to host a summer get-together this year, and the average party-thrower will spend $422 per party, with affluent hosts spending $625, according to the June 2011 American Express Spending & Saving Tracker. In addition, 72% of hosts will ask their guests to contribute party items, with more than half of these (55%) requesting side dishes. Read more »

Amica Mutual Satisfies Auto Insurance Customers

June 30, 2011

jdpower-auto-insurance-june-2011.JPGAmica Mutual ranks highest in customer satisfaction with US auto insurance companies for a 12th consecutive year, with a score of 843 out of 1,000, according to [pdf] the J.D. Power and Associates 2011 U.S. National Auto Insurance Study. Erie Insurance (825) and Shelter (816) follow in the rankings. Read more »

Personal Recommendations Most Influence Women

June 29, 2011

nielsen-women-trust-recommendations-june-2011.JPGDespite high rates of technology penetration among women in both developed and emerging global markets, recommendations from people they know are the most trusted source of information for women, according to a June 2011 study from The Nielsen Company. Data from "Women of Tomorrow" indicates 73% of women in developed countries and 82% of women in emerging countries trust this type of recommendation. Read more »

Google Dominates Yahoo/Bing in Ad Spend

June 29, 2011

ignition-adspend-engine-q2-2011-june-2011.JPGWhile dramatic increase in the usage of Bing has driven significant growth in the combined traffic to the Yahoo and Bing search engines in the past year (Yahoo search results are powered by Bing), Google still dominated both engines in ad spend during Q2 2011, according to [pdf] data from IgnitionOne. Results of the Q2 2011 US Online Advertising Report show Google commanded 81% of all US search advertising spend in Q2 2011. Read more »

Almost 1 in 5 Mktg Emails Opened in 2010

June 29, 2011

hh-overall-email-performance-2010-june-2011.JPGAlmost one in five (17%) emails sent by Postfuture marketing clients across nine industry verticals was opened in 2010, according to the Harte-Hanks Postfuture Index. Ninety-five percent were successfully delivered. Read more »

Average American Ups July 4th Spending 12%

June 29, 2011

nrf-shopping-list-july-4-june-2011.JPGThe average US adult having a July Fourth cookout will spend $61.16 this year, up 12% from $54.62 in 2010, according to [pdf] data from the National Retail Federation (NRF) and BIGResearch. Results from the June 2011 "Consumer Intentions and Actions" survey shows the single item with the biggest expected spending increase is charcoal, up about 140% from $3.09 to $7.41. Read more »

Advertisers Believe Tablet Users Open to Online Ads

June 28, 2011

Slightly less than half, 46%, of advertisers queried like tablet advertising within newspapers and magazine apps, finding it to be "relevant, unique and interesting," according to a study conducted by the Online Publishers Association [PDF]. Read more »

Shoppers Research Web, Brand Site First

June 28, 2011

ris-news-cognizant-information-gathering-prior-to-purchase-jun11.gifWebsite research using a PC is the number one source for gathering relevant information prior to making a purchase, with 24% of shoppers searching the web, followed by 20% reviewing a manufacturer's website, the top two choices, according to a report released Monday [download form] from RIS News and Cognizant, "2011 Shopper Experience Study, Taking the Store to the Shopper." Read more »