Jun 30, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Email, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Texting is the most popular activity among US smartphone users, with 38% texting constantly throughout the day, according to [sign-in page] a June 2011 report from ExactTarget. Data from “Mobile Dependence Day” shows texting is followed in frequency of...Jun 30, 2011 | Brand Metrics, Financial Services, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Uncategorized
Spending on and impressions of Facebook ads both grew dramatically between Q2 2010 and Q2 2011, according to [pdf] data from IgnitionOne. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in...Jun 30, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Food & Restaurants, Household Income, Media & Entertainment, Out-of-Home, Radio, Retail & E-Commerce, Uncategorized
Nearly two-thirds (64%) of US adults plan to host a summer get-together this year, and the average party-thrower will spend $422 per party, with affluent hosts spending $625, according to the June 2011 American Express Spending & Saving Tracker. In addition, 72%...Jun 30, 2011 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Data-driven
Amica Mutual ranks highest in customer satisfaction with US auto insurance companies for a 12th consecutive year, with a score of 843 out of 1,000, according to [pdf] the J.D. Power and Associates 2011 U.S. National Auto Insurance Study. Erie Insurance (825) and...Jun 29, 2011 | Analytics, Automated & MarTech, Asia-Pacific, Brand Metrics, Creative & Formats, Data-driven, Europe & Middle East, Global & Regional, Local & Directories / Small Biz, Media & Entertainment, Mobile Phone, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Telecom, Television, Women
Despite high rates of technology penetration among women in both developed and emerging global markets, recommendations from people they know are the most trusted source of information for women, according to a June 2011 study from The Nielsen Company. Data from...