Jun 23, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Household Income, Media & Entertainment, Men, Out-of-Home, Retail & E-Commerce, Sports, Uncategorized, Women, Youth & Gen X
Generation Y (age 18-29) has discovered golf, as it is the only major adult generational group to have increased it golf spend between 2007 and 2011, according to [pdf] a special report on US golf spending from American Express Business Insights. Although Gen Y only...Jun 23, 2011 | Featured, Pharma & Healthcare
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more...Jun 22, 2011 | Analytics, Automated & MarTech, Connected Device Comparisons, Data-driven, Men, Mobile Phone, Retail & E-Commerce, Technology, Telecom, Youth & Gen X
iPhone owners are more enthusiastic about near field communications (NFC)-enabled “mobile wallet” technology than owners of Android phones, according to June 2011 data from Retrevo. Forty percent of iPhone owners are waiting for mobile wallet compatibility...Jun 22, 2011 | African-American, Analytics, Automated & MarTech, Boomers & Older, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Hispanic, Radio, Retail & E-Commerce, Uncategorized, Youth & Gen X
Marketers who are only focusing on the traditional 25-54 age demographic are missing about 58% of the US population totaling 180 million people, overlooking growth opportunities as baby boomers age and those younger than 25 wield increasing influence on household...Jun 22, 2011 | Financial Services, Radio, Uncategorized
Source: MediaGuide